The Global Health Advocacy Incubator (GHAI) In-Country Coordinator for the Road Safety Program, Maria Nkalubo, has called on road safety organizations to prepare for an increasingly competitive funding environment by prioritizing transparency, accountability, and strategic partnerships.
Speaking at the ROSACU Strategic Planning Meeting held at Hotel Africana, Nkalubo cautioned organizations against viewing fundraising as an easy pathway to resources. She emphasized that donor support is earned through credible work, strong governance, and demonstrated impact.
She noted that donors conduct thorough due diligence before committing resources, carefully assessing an organization’s track record, governance structures, online presence, and project performance.
“There is no shortcut or gambling in the donor world,” Nkalubo said. “Organizations must remain honest, deliver on their commitments, and avoid exaggerating their achievements.”
Nkalubo further encouraged road safety NGOs to move beyond short-term grant seeking and invest in sustainable partnerships, highlighting that networking and collaboration often open doors to future support. She also underscored the importance of strengthening internal systems, including strategic plans, governance frameworks, and organizational policies, as key indicators of institutional readiness.
Looking ahead, she urged road safety stakeholders to begin early preparation for emerging funding opportunities by undertaking relevant research, engaging key partners, and aligning proposals with national priorities.
She concluded that organizations that invest in credibility, preparedness, and strong partnerships will be best positioned to attract and sustain long-term donor funding.